The sound of buzzing bees is sweet music to our ears

Rockfon has just welcomed 240,000 buzzing bees just outside our offices in Denmark. This was done in collaboration with Bybi, a local non-profit that has helped other companies around Denmark since 2010.

photos, germany, schrägdach broschüre, nature, flower, wasp, bee

An organic partnership

Magdalini Psarra is Sustainability Manager for Rockfon and she explains why it is an organic fit for Rockfon to launch this project.

Our sustainable acoustic ceilings create a better indoor climate and well-being in offices, schools, hospitals and many other spaces. Our acoustic panels are made of stone wool, a naturally occurring material in nature. We create products that focus on nature and sustainability, so it is natural for us to also look inwards - and what's better than starting in your own backyard? That’s why we entered into a collaboration with Bybi”.

Bybi has beehives with many companies and organizations around Denmark. The Director of Bybi, Oliver Maxwell talks about the project:

"We have chosen to collaborate with Rockfon, as it is not just about bees, but how a company can help improve nature".

The small golden yellow-brown insects are an important pollinator and inspire us, humans, to plant more flowers for all pollinating insects. In addition, the bees collect nectar from flowers, which can be collected from their nest. That nectar then turns into the sweet honey that you can probably already taste just by thinking about it.

We have chosen to collaborate with Rockfon, as it is not just about bees, but how a company can help improve nature.

Oliver Maxwell

Director of Bybi

Shared experiences with colleagues in nature

Bees will not only improve the nature around us, but they will also bring us closer together explains Magdalini Psarra:

“There is a growing need for more shared experiences between colleagues that aren’t directly linked to work, so we wanted to create a common purpose for all our colleagues. This project is a great way to bring people together in nature”.

The relationship between humans and nature is also something of particular interest to Oliver Maxwell, director of Bybi:

“The biggest challenge of our time is how can we create communities that both enrich nature and create space for people. Here we start with some bees in a company's outdoor areas, and we will see how brings people together. All of a sudden, you get a new community and a whole new resource will be available”.

Rockfon has CSR and sustainability on the agenda

It is important that everyone has a common understanding of sustainability and CSR, and this project is a good starting point for boosting the conversation and improving our common understanding. CSR stands for Corporate Social Responsibility and covers a company's social responsibility.

Sustainability is a core value for us, our acoustic ceilings and products are Cradle to Cradle certified in silver and bronze and we work to support the circular economy. We have recycling programs around the world where our customers can return old acoustic panels or waste from the installation process. But we can always do more, and to that Magdalini Psarra says:

“At the same time, we also want to take social responsibility with activities that create value both for society and for our customers, employees and suppliers. We have set up an employee group working on future CSR initiatives, so the Bybi project is only the beginning.”

“We see the bees as excellent ambassadors that can make employees think about and talk about ideas for future CSR initiatives. We have exciting ideas on the drawing board, like plastic collection along the side of the road and planting flowers,” concludes International Key Account Manager, Nicolas Serval, who says that bees are only the beginning.

We want to take social responsibility with activities that create value both for society and for our customers, employees and suppliers.

Magdalini Psarra

Sustainability Manager for Rockfon