Status of construction waste today
According to the UN 2019 global status report for buildings and construction, the building sector accounts for more than one-third of the global resource consumption. What's more, buildings generate significant amounts of waste, in fact, 40% of the generated urban solid waste  and only 20–30% of construction and demolition waste (CDW) is recycled or reused, which is often due to poor design and lack of information on building contents . In absolute numbers, this is equal to 450 million tons of construction and demolition waste that is generated each year in Europe . This significant amount of wast highlights the need to have more circular models in the construction industry, which will enable and encourage recycling and reuse.
Shift towards circularity
The linear economic model of “take-make-dispose” means that raw materials are used to make products, which are then used until the end of their life, and finally sent to landfill. This system has proven to be inefficient as it has led to an increase in waste volumes, but also a depletion of raw material resources. This highlights the need to shift towards a circular approach of “reduce-reuse-recycle”, where the use of resources is reduced, the potential of remaking or reusing the products increases and eventually the materials are recycled instead of landfilled.
The concept of the circular economy, according to Ellen MacArthur Foundation  rests on three principles: regenerating natural systems, keeping away waste and pollution and keeping products and materials in use for as long as possible. By aligning the way we design and manufacture products with the principles of the circular economy, we can create a more resilient, restorative circular construction industry.
How we do circularity
In Rockfon, we've incorporated those principles described by Ellen MacArthur and have tried to integrate them into our processes and the products we offer to the market. We are taking a lifecycle approach, and we look into all the stages of our products' lifecycle for possible improvements.
We are continuously trying to increase the share of recycled content and take more recycled materials into our production, instead of using virgin resources. This will not only include our own waste from the market and production but also waste from other industries that would otherwise be sent to landfill.
Our products are designed and manufactured in a way that is easy to manually remove them from the ceiling and send them for reuse or recycling. Our products can be reused and at the end of their life, they can be recycled to create new stone wool products, following a close loop circle.